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POWERFUL

POWERFUL

POWERFUL

Power: a word that’s as disassociated from women in real life as it’s seen to be embodied by them through ideas of shakti. Reduced to mere tropes in Indian mythology and culture-the innocent Kanya, seductive  Apsara, warrior-like Veera, the noble Rani, nurturing  Ma, the wise Rishika, -the images of feminine mystique are reservoirs of power.
Changing the conversation from how these stereotypes shackle women to how they can enable them, Nirupama Subramanian uses the wisdom of archetypes to provide practical advice to women to claim the powers they need to achieve their goals.
 
In a world where biases precede their entry into every space,Powerful helps modern women to understand their sources of power and embark on a path of transformation and growth.

Praise for the book

Finally, a book that uses women and power in the same breath, without irony or embarrassment. Using the Indian ethos, the author builds new, empowering archetypes that we can all model ourselves on and be our best own icons. – Kaveree Bamzai, journalist and author
Self-belief is the key that liberates us from doubts and diffidence to unleash our true potential. Nirupama Subramanian provides guidance on how to do this. – Kiran Mazumdar-Shaw, Executive Chairperson, Biocon

Nirupama has spent the last few years coaching and training women across India, and has a thorough understanding of the challenges and issues they face. I am thrilled that she is putting all that experience to good use in this new book. The six feminine-power models will help Indian women understand themselves and the world around them better, overcome their limiting beliefs and live their full potential to create a just and equitable society. – Debjani Ghosh, President, NASSCOM
The biggest question for women leaders remains: how to move forward when there is no playbook for aspiring women in the modern workplace and the path is still defined by men? Indian society is built around a strong gender stereotyping and motherhood model, creating guilt for those who try to move away from it. Women tend to live in self-doubt about deserving their success, and remain fearful of displaying power, since appearing too powerful threatens to lower their likeability quotient—a dilemma men never face. Women, own your success: celebrate small victories, believe in yourself and mentor young women in their journey. You can be powerful and warm at the same time! Nirupama’s comprehensive book will further shatter the glass ceiling and challenge gender stereotypes, helping you tap into your inner power. – Shital Kakkar Mehra, Executive Presence Coach for CEOs; bestselling author; Co-founder, Katalyst (NGO)

Nirupama Subramanian has written a gem of a book. Her fascinating analysis of the six feminine powers is bound to inspire readers and open their eyes to their own deep and unique strengths—strengths with which they can break age-old boundaries. – Chitra Banerjee Divakaruni, author of The Forest of Enchantments and The Last Queen

More than 40 per cent of my management team consisted of women, both in Nokia and PepsiCo. I learnt a lot from them. Women have more power than they know or use. Their soft power, loyalty to teams and organizations, and the ability to reconsider their point of view when given fresh evidence, give them a unique advantage. Identifying the six feminine types is a great way to help women leverage their power. – Shiv Shivakumar, Group Executive President, Strategy, Aditya Birla Group

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